Your Real Estate Marketing Plan

A real estate marketing plan needs to take all facets of the realty business into account. This means marketing to real estate sellers as well as buyers. The real estate strategy also needs to utilize both online and offline methods of advertising.Realtor advertising needs to show a good return on your advertising investment. It should be tracked to see if you are gaining positive results for each dollar spent. By researching your advertising methods and tracking the results, you can find the best methods that work in your local real estate market.The main thrust of your marketing endeavors should be to gain leads, follow them up quickly, and turn your prospects into clients by meeting with them face-to-face. All along this marketing process, you should be aiming to gain the trust and loyalty of the real estate lead. Thus turning them into your client and making them a loyal, lifetime customer.Your realtor marketing plan should be an offensive game plan. Direct response marketing is best for this type of endeavor. Direct response marketing is meant to illicit a yes or no response from your potential lead. It then gives them a means to contact you if the answer is yes, giving you the opportunity to supply them with the information they desire and capture the lead’s contact information for further follow-up.Both online and offline techniques can be used to accomplish this objective. An integration of online and offline rounds out your marketing offensive. In this modern day, both are equally important and give the lead their choice of means to contact you.Key to the success of your marketing strategy is “baiting” the potential client with pertinent information that they are seeking. Online you can capture your leads by supplying them with information on buying or selling their house, finding the value of their property, or giving them a report on what to do to prepare their property for sale. This is supplied in downloadable form after they give you their contact information.Offline, the same information can be supplied or information on a house they have seen in an ad or after driving by and obtaining a phone number from you house sign. Through a realtor hotline number they can access the desired information after calling and giving a special phone extension number that is specific to their request. You phone hotline should have the ability to capture the lead’s phone number and name so that you can do an immediate follow-up call to sell the lead on your abilities and tell them what you can do for their real estate quest.Prompt follow-up is one of the most important keys to your real estate success. Most people don’t expect prompt, personal service and this sets the mood for developing a relationship with the lead. Developing a personal relationship with your prospects brings confidence in your abilities to help them and a lifetime commitment to you as their realtor.You should develop scripts that bring confidence to you as a real estate agent. These should be aimed at the prospect’s desires and needs and how you can help them obtain their desires, whether selling or buying housing. Communication is key and should always answer that big Homer Simpson question that he asks in every episode that the lead is also asking: “What’s in it for Me?”Your advertising should not be the traditional “here I am” and “I’m such a great real estate agent” ads that so many realtors use. If the ads are of this type, you prospects will be asking the two other Homer Simpson questions: “So What?” and “Who Cares?” before they turn to another realtor that can focus on their needs.Everything in your real estate marketing plan should be centered around the prospect. You must build confidence that you can aid them with their wants and desires. You have to show them that you can do this quickly and with the least amount of hassle on their part. The process has to be simple and easy for them to accomplish.Show the lead that you are the real estate agent to allow them their dream by being the go-between that can same them time and money while getting the job done. Keep communications open at all steps along the real estate process, from meeting the client to closing the deal, and inform them of the progress towards their goal continuously.The biggest complaint clients have with realtors is that they get the client to sign an agreement and then are not heard of until a deal is in the making. You want to keep in touch no matter what the progress is and inform your client that progress IS being made and this is what YOU ARE DOING FOR THEM.A well thought out real estate marketing plan should take into account this and much more. It takes effort on your part but this effort will pay dividends. The real estate agent should continually brainstorm new means of advancing their business and bring these into their strategy if they prove themselves to work.In the end, you will find that your business expands, profits go up, and your customers will remain loyal for a lifetime.

Sky Rocketing Prices of Real Estate in India

Well you are at right place if you have planned to buy a house or property in India. In the purpose, individuals need everything best from reliable agent who can guide you, well established company for home finance and insurance, credential professionals to design your dream home to superior quality furniture.Due to booming economy, favorable demographics and open foreign direct investment (FDI) system, the demand of real estate sector of India has mushroomed incredibly. A number of IT parks and residential townships being constructed across-India.A wide range of factors that include rising income of middle class, increasing nuclear families, low interest rates and changing attitude of this modern generation has boosted up housing demand. Today’s young working population considers theory of save and buy to buy and repay also increases demand of property in India.Commercial office spaces requirement has incredibly increased due to mushrooming outsourcing, information technology and organized retail sector. If sources are to be believed, it is estimated that IT and ITES alone required 150 million sqft across urban India by 2010. Moreover, it is expected that organized retail sector required an additional 220 million sqft by 2010-11. With the rapid growth of Indian economy, the demand of commercial property has increased to fulfill the needs of business that includes state-of-the-art offices, hotels, shopping centres and warehouses.After seeing the prices of Indian real estate is sky rocketing and estimating it will increase for a next few years, a number of prominent global players such as Carlyle, Blackstone, HSBC Financial Services, Morgan Stanley, Trikona, Warbus Pincus, Americorp Ventures, Barclays, Citigroup, et cetera have all already entered into the Indian real estate market.According to the experts in the real estate market, the demand for all segments of the real estate sector will continue to grow. It is expected that the Indian real estate industry will grow from US$ 12 billion in 2005-06 to US$ 90 billion in by 2014-15.Due to boom in residential housing, IT, ITES, organized retail and hospitality industries, the demand of Indian reality industry has been increasing day by day. It is assumed that foreign direct investment (FDI) alone might see a close to six-fold fly to US$ 30 billion over the next 8 to 10 years.So, if you are interested to invest in India, then go through our website as we are associated with renowned property dealers who offer a wide range of facilities to our customers. Our motto is customers’ satisfaction is our satisfaction.

Biggest Mistakes Aspiring Real Estate Investors Make

As an instructor of beginning real estate investors, one of the questions I’m asked most often is, “Why can’t I get started – what am I doing wrong?” Maybe you’re an aspiring real estate investor wondering the same thing. You’ve seen lots of others get going, yet you’re still sitting on the bench and wondering why. You aren’t alone if you are. There is usually more than one reason that keeps people from starting out. In this article, I will lay out the most common reasons why some people get going like “gangbusters” while others don’t. I’ll address one or two of the reasons here and explain more of them in follow up articles.So here are the top 5 reasons some aspiring real estate investors have trouble starting out. I’ve given them in the order I consider to be most relevant.• Listening to and buying into the “get rich quick” infomercial, webinar gurus.• Failing to get a PROPER investing education.• Not understanding the market fundamentals.• Fear of taking action.• Not making offers.In my experience as an instructor of beginning real estate investors, those are the top five reasons. I know there are many more, but let’s explore one of these right now. We’ll get to the other reasons in future articles.First mistake, and probably the biggest, is listening to and buying into the get rich quick infomercial or webinar gurus out there. Not only is this a big mistake, but it’s a colossal waste of time and money for the most part as well. Here’s why.Prior to the 70’s, real estate investing education consisted primarily of buying a property, fixing it, renting or selling it, and then learning from the profit or loss you experienced.In the late 70’s, and early 80’s we witnessed the birth of the “multi-day seminar.” These were advertised with full-page ads in newspapers, and held in hotels across the nation. Initially, these filled a need, but they also spawned a couple of other trends, namely real estate investor associations or REIA’s and the explosion of local, regional, and national seminars. All of these varied in content and quality. In the late 90’s and into the 2000,s the “webinar” gained popularity. Again, all of these vary in content and in quality.The one constant from the multi-day seminar all the way through to the webinars of today is that they are all a sales pitch of one sort or another. For the most part, the promoters of these webinars are trying to sell you their latest “course” or product, but more importantly they are “farming” for your email address. You see, that’s modern day, internet marketing. If you don’t buy whatever it is they are selling on their webinar, they’ve got your email address to bombard you in the future with other products they are selling. Some of them even make money selling your email address to other gurus enabling them to flood your email with their products too. In short, you learn very little (if anything) from most of these, and you are basically giving them your money.The RIGHT way to get started as a real estate investor is with a proper education. This includes the fundamentals, goals, ALL the different strategies available, contracts, negotiating, financing, exit strategies, building a team, and more. You won’t get that from the webinar or informational gurus out there.To summarize, your real estate investing education is the tool that can generate lots of money for you. If you make the wrong choice, your investment with infomercial or webinar gurus could wind up costing you thousands more. The old adage “you get what you pay for” is true in a lot of things. It’s gospel in real estate investment education. Get the proper training so you don’t make the biggest mistake a lot of beginning real estate investors make.